Why is good web design important? This question has been asked by everyone who has been involved in the creation of a website. There are many reasons for this – we have compiled the decisive ones.
1. Creates trust
The most important basis for doing business with a new customer is to gain his trust. Because only if he trusts you, can he also give you responsibility for the success of his project.
But how can trust be built up via a website? Several factors play a role here: On the one hand, it depends on the content of the website and, on the other, on how it is communicated.
For this to work, it is important to keep the content and web design simple, so that everyone can understand it right away. In the B2B environment, people rarely look for a specific service, but much more for solutions. Therefore, the potential customer should recognize the added value of your product or service and not have to be afraid of “hidden back doors”.
2. Increases user-friendliness and user-experience
User-friendly” refers to the ease of use of a website or similar. The user should have as little difficulty as possible in finding the desired information and understanding it.
User experience (UX) is comparable to, but not the same as, user-friendliness. This describes the full experience of a user on the website or with your product. In short, how much fun is it for the user to use your website? The more fun, the higher the probability that he will come back, contact you and you will close a deal.
At this point, I pick up again from the first reason the statement to keep things simple. Because this is the only way to create a good web design and a good website.
But how do you make sure that the user experience of the web design is very high? It depends on the individual case, as no two web designs are the same. A first step would be to collaborate with an experienced web design company in Las Vegas as they’ve built countless sites and understand what the user wants to see. Additionally, it can be said that small animations and micro-interactions can loosen up static pages and increase the UX. Additional sensible outlines and the laws of design also contribute a great deal.
3. Makes you stand out from the competition
Probably the most important thing in a web design is uniqueness. How can you stand out from the crowd with a web design that 1,000 other websites are using with the only difference being the color scheme?
In this day and age, a website is your digital business card. All the more important is that it fits perfectly with your brand and your company. A web design should also convey the values and thoughts behind a logo and speak the language of corporate identity.
A website and web design won’t do you any good if people can’t tell the difference between you and your competitors at first glance – recognition is what matters. When a visitor comes to your website, he must be able to associate the design with the corporate design of your brand at first glance.
The costs for an individual web design are higher than for a standard template, but it is worth it. You invest in the future of your business and increase the chances for you on the Internet enormously.
4. Arouses interest in the user
By using images, illustrations, and the targeted use of colors, you can draw attention and arouse interest. Interest in learning more about your product or service.
Imagine you see a restaurant with a cozy, warm atmosphere. And right next to it one with cold light, white walls, and a hectic atmosphere. Which one would you go to? Most likely the first one.
Exactly this appearance can also be transferred to a website and web design. The web design should always be aligned with the content and themes. Not the other way around.
5. Increases conversion rate
The conversion rate refers to the number of people who perform the desired action – such as filling out a contact form or buying a product. The rate is calculated by dividing 100 visitors by the number of visitors who acted out of 100 visitors. The result is then multiplied by 100 to get the conversion rate as a percentage.
Many website owners try to increase poor conversion rates through more traffic (website visitors). Unfortunately, this doesn’t work most of the time, because the problem lies somewhere else. Often the user flow on the website and the web design itself are not adapted to the desired conversion action.
Through a targeted web design with graphic elements and a coordinated color scheme, gazes can be directed as already described above. The glances can also be directed there, that a certain action is achieved, but not forced – quasi an invisible guiding line.
Conclusion
There are many reasons for good web design and also why it is worth investing in it. A professional web design is in many cases more convincing than a construction kit template and at the same time still creates a distinctive look. Optimizing the web design perfectly for the website results in a very successful internet presence.
